Reasons Why Loyalty Programs Are Imperative For Marketers | | Solugo
The data which are collected first hand are referred to as Primary Data
Collection. This is generally done through surveys and group discussions
that you or your company run.
Secondary Data Collection Method refers to the data which are extracted
from some other source such as newspapers, magazines, and other media
sources. For example., if your company wants to know if running a
grocery shop in a particular area would be beneficial or not, you should
use a secondary method to get an idea.
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