Fearing the unknown: The process of Rebranding | | Solugo
We have often heard that companies are failing in the process of
rebranding. What do you think? Does rebranding result in loss and
failure? But before that let’s understand what Rebranding is.
Rebranding is a process to bring about changes in the corporate image of
an organisation. The idea behind it is very simple; Create a different
identity for a brand from its competitors in the market. Among several
reasons, the most common and prominent reasons is to connect with
existing customers and attract new ones.
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